SaaS Blog Articles for Publift, an Ad Tech Platform
Ad tech guides and comparisons for Publift’s publisher audience.
Project snapshot
- Client
- Publift
- Work type
- Blogs
- Industry
- Adtech, SaaS
- Year
- 2026 - Ongoing
On this page
I write articles for Publift’s blog through State of Digital Publishing (SODP), a content company based in Australia. The articles cover ad networks, header bidding, Core Web Vitals, ad viewability and Q4 revenue planning.
About Publift and its readers
Publift is an ad tech company that manages programmatic advertising for website publishers. Its readers run sites that earn money from ads. They compare ad networks on hard numbers, such as traffic minimums, revenue share, CPMs and payment terms. Each article had to explain technical topics like header bidding, viewability and Core Web Vitals in a way a publisher could act on.
The brief’s two quality checks
Every article had to pass two checks before SODP accepted it.
| Check | Target | Result |
|---|---|---|
| Surfer content score | 70 or higher | Met on every article |
| Originality.ai human score | Pass | 98% to 100% human on every article |
These two checks pull in opposite directions. Chasing a Surfer score pushes a draft toward repeated terms and stock phrases, and AI detectors flag exactly that. So I covered the terms Surfer expected while writing sentences that read like a person wrote them.
The articles
Comparisons and alternatives
| Article | What it covers |
|---|---|
| Best Highest-Paying CPM Ad Networks for Publishers 2026 | 8 ad networks, with ad formats, traffic minimums, CPM rates and payment terms for each |
| Best Header Bidding Platforms & Solutions for Publishers (2026 Comparison) | Prebid.js, Amazon TAM/UAM, Freestar, MonetizeMore and Publift Fuse, compared on pricing, setup and Core Web Vitals |
| Best Mediavine Alternatives for Publishers in 2026 | Mediavine’s tiers compared with Raptive, Publift, Freestar, Ezoic and MonetizeMore |
| 6 Best Playwire Alternatives for Publishers in 2026 | 6 alternatives compared on entry threshold, revenue share and best fit |
| Best Freestar Alternatives for Publishers in 2026 | Options for publishers who don’t yet meet Freestar’s traffic minimum |
Guides and playbooks
| Article | What it covers |
|---|---|
| Upgrading From an Ad Network to a Full Stack | Signs a publisher has outgrown an ad network, with migration paths from Ezoic and Mediavine |
| The Core Web Vitals & Ad Revenue Playbook for Publishers (2026) | How page speed affects ad revenue, with ad-specific fixes for layout shift and loading |
| Holiday Season Strategy for Publishers: A Month-by-Month Q4 2026 Action Plan | Checklists for October, November and December, the highest-CPM months of the year |
| Ad Viewability Optimisation for Revenue | How viewability is measured, what a good rate looks like and how to raise it without hurting user experience |
How I worked
In the alternatives articles, I compared every platform on the entry threshold, the revenue share and who it suits best. A publisher can see in one table whether they qualify.
The Core Web Vitals and viewability articles go beyond definitions. They show ad-specific fixes, like reserving space for ad slots so the page doesn’t shift and lazy-loading only the ads below the fold.
To meet the Surfer target, I covered each topic fully instead of repeating keywords. That’s how every article kept an Originality.ai score of 98% or higher.
