Content Refresh Process: How I Update Old Posts So They Rank Again
Most blogs have a few posts that used to bring in steady traffic and now don’t. The topic still matters and the post still ranks for something, but…
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Notes on content, SEO and AI
I write about what I learn from client work, including SEO, content strategy and editing AI drafts.
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How I Review, Edit and Refine AI Generated Content
Most marketing teams I work with now use AI for first drafts. The drafts look finished, with clean headings and confident claims. Read them closely, though, and you’ll…
Why Creating “Better” Content Doesn’t Work Anymore
Say your team spends five weeks on a definitive guide. The research is thorough, the graphics are custom and it’s longer than anything on page one. Three months…