SaaS Blog Articles for Publift, an Ad Tech Platform
Ad tech guides and comparisons for Publift’s publisher audience.
B2B content strategy
Know what to publish next and why
I plan content for B2B SaaS companies based on what buyers search for and what they ask your sales team. You get a list of topics, the reason behind each one and a schedule your team can follow.
How I plan your content
Content usually fails because nobody decided who it’s for or what the reader should do next. I answer those questions before anyone writes a word.
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01
Talk to your team
Sales calls and customer chats show me the questions your buyers actually ask.
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02
Map the topics
Topic clusters connect each search to a stage of the buying process.
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03
Plan the calendar
You get a schedule with a brief, a format and an owner for each piece.
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04
Review the results
Every few months, I check what brings in traffic and leads, then refresh or drop the rest.
What’s included
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Content audit
A review of your existing content that shows what works, what to fix and what to remove.
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Audience research
A clear picture of who you’re writing for and what they need to know before they buy.
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Topic clusters
Groups of related articles that build authority on the subjects your buyers care about.
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Editorial calendar
A publishing schedule your team can keep up with.
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Content briefs
Briefs with the search intent, outline, sources and links for each article.
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Distribution plan
A plan for sharing each piece on LinkedIn, by email and with your sales team.
Work samples
Productivity and Project Management Template Roundups for ClickUp’s Blog
Five template roundups (listicles) for ClickUp, written to a strict brief and rulebook.
Building Organic Growth Strategy for GrowthOS
Building a GrowthOS, a marketing agency's search presence from near zero.
Contributing Author on Top Publications
Guest articles on marketing, eCommerce and UX for 19+ publications.
SaaS UX Wireframing & Prototyping Articles for Mockflow
I wrote 12 blog articles for MockFlow, a wireframing and UI design tool, covering UX practice, UI design and team design workflows.
SaaS Inventory & Warehousing Articles for Anchanto
Research-led and reoptimized e-commerce content for a logistics software company.
Common questions
What’s included in a content strategy?
You get an audit of your current content, audience and keyword research, a topic plan, an editorial calendar and briefs for the first articles.
Can you also write the content?
Yes. I can write and publish it myself, or hand over briefs to your team or freelancers.
How is this different from an SEO strategy?
SEO is one part of it. A content strategy also covers positioning, LinkedIn, email, sales content and how each piece gets shared.
We already publish regularly. Do we still need a strategy?
If you publish often but traffic and leads stay flat, a strategy shows you why. The usual causes are the wrong topics, the wrong audience or no clear next step for the reader.