Building Organic Growth Strategy for GrowthOS
Building a GrowthOS, a marketing agency's search presence from near zero.
SEO and GEO services
Rank on Google and show up in AI answers
I help B2B SaaS companies get found by buyers, whether they search on Google or ask ChatGPT, Perplexity or Gemini. For GrowthOS, that meant going from almost no search traffic to 51 first-page keywords in six months.
How I approach SEO and GEO
Google rankings and AI answers depend on the same things. Your pages need to load fast, answer the question clearly and sit on a site that other sites trust. I work on all three at once.
-
01
Audit
Your audit lists the technical problems, thin pages and missing keywords on your site, in the order you should fix them.
-
02
Research
Keyword research covers the searches your buyers make at each stage, from learning about a problem to comparing tools.
-
03
Write and optimise
As a SaaS SEO writer, I fix the pages you already have and write new ones that answer each question clearly near the top.
-
04
Build authority
Links come from relevant, high-authority sites. For GrowthOS, one placement on a DR 70+ site linked straight to the homepage.
What’s included
-
Technical SEO audit
I check site speed, indexing, structured data and site structure, and rank the fixes by impact.
-
Keyword research
You get topic clusters based on what your buyers search for and why they search for it.
-
On-page optimisation
I improve the titles, headings, internal links and content on the pages that matter most.
-
GEO
I write pages that ChatGPT, Perplexity and Google’s AI Overviews can quote, and add schema and an llms.txt file.
-
Link building
I earn links through outreach and guest contributions on relevant sites. I don’t buy links from link farms.
-
Content refreshes
I rewrite older posts that have lost rankings and keep what already works.
Common questions
What is GEO?
GEO stands for generative engine optimisation. It’s the work of getting your brand mentioned and cited in answers from ChatGPT, Perplexity, Gemini and Google’s AI Overviews. It builds on good SEO, so I handle both together.
How long does SEO take to work?
Fixes to your existing pages show results sooner than new content does. New articles take a few months to build traffic. GrowthOS reached 51 first-page keywords six months after I started.
Do you do technical SEO or only content?
I do both. I fix technical issues like slow pages, indexing errors and missing schema, then build the content and links on top.
How do you build links?
I pitch relevant sites with useful guest contributions and expert quotes. I don’t buy links or use private blog networks, because they put your domain at risk.
Do you only work with SaaS companies?
Most of my clients are B2B SaaS companies. I’ve also worked with a design agency, a marketing agency and e-commerce software companies.